ashley lipscomb
ashley lipscomb
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SimpleBills Website UX Redesign

 
 

 

frontend website redesign//simplebills.com | 2017

an Overview of the simplebills website redesign in 2017.

Role: Project Manager + Lead UX Designer | Led a ten person internal team from concept to delivery for front-facing customer website, two web apps + interactive mobile app.

Planned and facilitated research, user testing and all team meetings.

NOTE: This page focuses on the process of the frontend website redesign. the other projects mentioned above can be viewed on the work page.   

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A project plan was created, Research was done + 

a user persona was crafted

 
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An Audit was preformed on the former site (shown right)

 
 

A site map was created based on the user journey 

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A prototype was built in Axure RP

 
 

A style guide was defined + UI was implemented. 

a beta site was developed, Tested + launched