ashley lipscomb
ashley lipscomb

SimpleBills Website UX Redesign



frontend website redesign// | 2017

an Overview of the simplebills website redesign in 2017.

Role: Project Manager + Lead UX Designer | Led a ten person internal team from concept to delivery for front-facing customer website, two web apps + interactive mobile app.

Planned and facilitated research, user testing and all team meetings.

NOTE: This page focuses on the process of the frontend website redesign. the other projects mentioned above can be viewed on the work page.   


A project plan was created, Research was done + 

a user persona was crafted

Screen Shot 2018-02-27 at 9.26.59 PM.png

An Audit was preformed on the former site (shown right)


A site map was created based on the user journey 

Screen Shot 2018-02-21 at 1.10.00 PM.png

A prototype was built in Axure RP


A style guide was defined + UI was implemented. 

a beta site was developed, Tested + launched