ashley lipscomb
ashley lipscomb

Copy of DFWAP Website UX Redesign Live



frontend website redesign//DFWAP website | 2017

an Overview of the DFW Adventure Park website redesign in 2017.

Role: UX Designer + Consultant | Worked with a small team to create A user friendly experience for adventure seekers.

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A project plan was created, Research was done + 

a user persona was crafted


An Audit was preformed on the former site 


A site map was created based on the user journey 


A prototype was built in Axure RP


A style guide was defined + UI was implemented. 

a beta site was developed, Tested + launched