ashley lipscomb
ashley lipscomb
iMac Mockup - Customer Dashboard.png

B2C Web App UX Redesign



B2C Web app ux redesign | 2017

Led a ten person internal team from concept to delivery for customer Portal redesign. This portal helps residents manage their utility bill payments and monitor usage.

Planned and facilitated research, user testing and all team meetings.

Role: Project Manager + Lead UX Designer